As expertise evolves, so do the methods wherein we use it. Whether or not it makes our lives simpler, improves our productiveness, or opens new alternatives and communication, expertise has develop into a staple in our each day lives, and it’s no completely different on the planet of actual property. With social distancing and well being tips coming from the COVID-19 pandemic, expertise has performed a good bigger position within the shopping for and promoting of houses. Within the 2021 Actual Property in a Digital Age report, we check out how expertise is used within the residence search, by actual property corporations, and by REALTOR® members, and the way social media and different developments are shaping actual property transferring ahead.
Matt Christopherson, Analysis Analyst, was one of many lead authors of the report. On this conversational Q&A, he offered views on the way to use the report, insights into the information and the outcomes he discovered to be most fascinating.
Q: What questions is that this report making an attempt to reply?
Matt Christopherson: We notice that expertise is part of our each day lives and performs a significant position within the ever-evolving actual property business. There’s a wealth of knowledge associated to tech instruments and developments, so we created this report to mix a lot of our technology-related information in a single place. We created a one-stop store on an summary of tech use by REALTORS®, corporations, and homebuyers, in addition to developments wanting ahead.
Q: What essential pattern does this report replicate?
Matt Christopherson: This report clearly exhibits the distinguished and essential position that expertise performs in practically each single facet of actual property. It additionally additional demonstrates how utilization of tech instruments solely will increase. With fixed improvements and enhancements in tech, one can both fall behind or keep aggressive by maintaining with developments. This report helps intention REALTORS® in the appropriate course to remain in contact with tech utilization and developments.
Q: Have there been any notable adjustments for the reason that final report?
Matt Christopherson: A couple of noticeable variations have undoubtably come about from the COVID-19 pandemic. Because of social distancing and different numerous tips, REALTORS® and residential consumers are using expertise much more. They’re viewing extra houses solely on-line, using e-signature tech to finish the acquisition, and speaking just about at a better charge.
Moreover, within the 2019 report, the realm of highest concern to REALTORS® was maintaining with expertise. On this scorching market, corporations view sustaining adequate stock and housing affordability as their largest challenges wanting ahead.
Q: What facets of this report do you discover most fascinating or shocking?
Matt Christopherson: I consider basically this report exhibits simply how agile our REALTOR® members are. Not solely do they always evolve the instruments they use themselves to remain updated with developments, statistics, and competitors, however additionally they should know the tech and communication preferences of their purchasers.
Q: How can our members use this information?
Matt Christopherson: Members can use this report as a go-to useful resource for technology-related data. REALTORS® can use this report to remain updated on how consumers are utilizing expertise of their residence search and what tech instruments their friends are utilizing. Brokers may use this report back to see what instruments different brokerages are providing their brokers in addition to what instruments are most desired, to remain aggressive and enticing to potential staff.