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Qatar World Cup pays fans’ flights and hotels for good PR

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The organisers of the World Cup in Qatar are paying teams of followers to journey to the match, saying they’re asking them for optimistic feedback on social media in return.

The Supreme Committee for Supply & Legacy (SC) confirmed the coverage of inviting teams of supporters to the finals as friends after reviews by Dutch public broadcaster NOS, which mentioned on Sunday that Qatar was paying for flights and inns for a gaggle of fifty Dutch followers.

In return, these supporters have needed to signal a “code of conduct” urging them to publish beneficial feedback in regards to the match on social media and to report “any offensive, degrading or abusive feedback” by others to the SC, ideally with screenshots.

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The broadcaster cited two Dutch followers who mentioned that they had been chosen by the match’s organisers as Fan Leaders and who added that that they had been requested to select a gaggle of fifty loyal supporters for the free journey to Qatar.

“Because the match nears, we’ve invited our most lively fan leaders to personally nominate a small collection of followers to hitch us as our friends, as a way of thanking them for his or her collaboration,” a spokesperson for the SC instructed Reuters.

On its web site, the Qatar World Cup describes its Fan Leaders program as a community of round 400 followers and influencers from 60 nations who’ve supplied “insights, analysis, content material creation and message amplification” for the match.

The organisers didn’t say what number of followers that they had invited or present monetary particulars.

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In its code of conduct, the SC asks the Fan Leaders to agree to include its content material of their social media posts and to assist the World Cup by liking and resharing posts by third events in regards to the match.

It additionally states that followers are usually not anticipated to be a “mouthpiece” for Qatar, however provides it “would clearly not be acceptable to disparage Qatar, the Supreme Committee for Supply & Legacy or the FIFA World Cup.”

Belgian and French media have additionally reported that choose teams of followers from these nations have been supplied a free journey to the World Cup by Qatar.

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